Edible: Delicately Different.
Insect snacks are not everyone’s cup of tea. Up to now, they have only been a highlight on schoolyards – for testing your courage. We decided, it is definitely time for a change - and repositioned the delicate insect products by Edible: As the official snack of all non-conformists and genuine mavericks, who have the balls to break with rigid social conventions. We were commisioned by Red Bull Creative to shoot the beautifully designed cutouts.
Making of
