Edible: Delicately Different.

Insect snacks are not everyone’s cup of tea. Up to now, they have only been a highlight on schoolyards – for testing your courage. We decided, it is definitely time for a change - and repositioned the delicate insect products by Edible: As the official snack of all non-conformists and genuine mavericks, who have the balls to break with rigid social conventions. We were commisioned by Red Bull Creative to shoot the beautifully designed cutouts.

Making of

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